EDUCATION
2015
user experience design, certification
General Assembly, San Francisco
2010.2012
graphic design, graduate studies
Portfolio Center, Atlanta, Georgia
2003.2008
bachelor of fine art; cum laude
University of Michigan, Ann Arbor, Michigan
EXPERIENCE
2019 - present
Walmart E- Commerce, san bruno, california;
Senior Product Designer
Design lead on Search & Browse team responsible for creating modular search system for walmart.com.
Contributed to the conception and creation of several features in the areas of predictive text, item suggestion, and customer personalization.
Spearheaded new search features such as stacked recall (category disambiguation) and personalized basket building, that resulted in increased conversion rates and were adopted throughout the e-commerce organization.
Design lead on merchandizing team responsible for building internal pricing tools for Walmart merchants.
Collaborated with design leadership and product to formalize and communicate omni-strategy for pricing sector
Created and launched multiple streamlined pricing tools and dashboards for pricing merchants and strategists
Conducted usability tests on existing tools and iterated on design based on user feedback
2018 - 2019
Blavity Inc, los angeles, california;
Senior UX/UI Designer
Collaborated closely with creative and engineering teams, as well as content and business stakeholders to concept, create and implement internal and customer facing interactive experiences for multiple Blavity properties. Chief among these experiences were the redesign of AfroTech and TravelNoire.
As part of these and other projects I created: custom e-commerce experiences, internal Blavity tools, databases, acquisition funnels, tagging systems, editorial, video and applet experiences.
Primary responsibilities included: User research, wireframing / prototyping, user flows, user testing, visual design/ creation of UI styleguide,
and interaction design
2016.2018
Critical Mass, client: Apple, cupertino, california;
Interactive Designer
Interactive designer in Apple's marketing communications department. Member of various teams responsible for the redesign of the product buyflow
for apple.com and designs promoting Apple campaigns through various product and landing pages, DMs and banner ads. Responsibilities included concepting, ideation, visual design, and prototyping across web and the Apple Store App. As well as implementation of new and existing Apple standards.
2013.2016
John McNeil Studio, berkeley, california;
Visual & UX Designer
Designed web experiences for a wide array of clients including OpenTable, Wooqer, CA, Juniper, and Sitecore; responsibilities included site-mapping, wireframing, visual design and prototyping. Created demand-gen digital assets for various CA and Juniper campaigns, including banner ads, web heroes and landing pages. Created illustrations and storyboards for clients such as Margo, Kaiser Permanente and Khan Academy. Also created logos, brand guidelines, icons, infographics, and presentation decks among other branding and marketing materials for a variety of clients.
2012.2013
BAR Architects, san francisco, california;
Designer
Worked as part of marketing team creating print and web-based internal and promotional communications, including signs,
brochures, stationary, email blasts, powerpoint and magazine ads
Derbywire, san francisco, california;
UX/UI Designer
Worked with a team to create visual design for creative commerce web start up; responsibilties included site-mapping,
wireframing and developing user experience and interface
2012
Son & Sons, portfolio center, atlanta, georgia;
Designer
Worked with a team at portfolio center in collaboration with global brand firm sons & sons to form a strategic identity for the non-profit organization, librii.
DIGITAL SKILLS
Creative
sketch, photoshop, illustrator, indesign, after effects, flash, powerpoint, keynote, final cut pro
Prototyping
invision, flinto, principle, ux pin, omnigraffle